Indonesia is one of the fastest-growing crypto markets, ranking 3rd globally in crypto adoption (Chainalysis 2024) with over 20.9 million users. But getting media coverage isn’t as simple as sending a press release—it requires a localized, strategic, and insider-informed approach.
Want to get your project published in Indonesia’s top crypto media? ICN makes it easy, Book a call now.
1. Understand Indonesia’s Crypto Regulations
Crypto trading in Indonesia is legal but heavily regulated by the Indonesian Financial Services Authority (Otoritas Jasa Keuangan). Exchanges must register, and token sales follow strict guidelines.
However, crypto payments are illegal, limiting media coverage for such projects. Journalists favor fintech, financial inclusion, or investment-focused projects that align with regulations. Understanding the landscape helps ensure compliance and media interest.
Read more: 7 Ways to Build and Engage a Crypto Community in Indonesia
2. Target the Right Media for Your Story
Not all media outlets cover crypto the same way. Choosing the right platform can make the difference between getting featured and getting ignored.
| Media Type | Best For | Example Angle |
| Crypto-Specific Media | Token launches, exchange listings, DeFi, NFTs | “New DeFi platform partners with Indonesian exchange” |
| Mainstream Business Media | Regulations, institutional adoption | “Government approves new crypto framework” |
| Tech & Startup Media | Blockchain-as-a-service, fintech, infrastructure | “New blockchain platform secures funding” |
| Influencers & Community | Retail traders, grassroots awareness | “Web3 gaming event in Jakarta draws 5,000 attendees” |
For crypto-focused stories, outlets like Coinvestasi, Blockchainmedia.id, and CoinDaily ID are ideal. Mainstream business media like CNBC Indonesia and Bisnis Indonesia prefer regulatory or institutional adoption stories. Tech media such as DailySocial and Tech in Asia ID are best for blockchain-as-a-service or startup funding announcements.
3. Write a Press Release That Gets Read, Not Ignored
Writing in Bahasa Indonesia increases the chance of coverage since many top-tier media prefer native-language content. Your headline should focus on why your project matters to Indonesia, not just what it does. Instead of saying, “New DeFi platform launches,” a stronger angle would be, “Blockchain-powered lending gives Indonesian SMEs better access to capital.” Highlight it early in your press release to increase trust and legitimacy.
4. Engage with Journalists Before Pitching
Journalists receive dozens of pitches daily. To stand out, you need to build relationships before asking for coverage.
Start by following and engaging with crypto journalists on Twitter/X and LinkedIn. Offering exclusive interviews or early access to a major announcement can also increase your chances of coverage. If you’re making a big move in Indonesia, inviting a journalist for an exclusive feature rather than mass-emailing a press release can improve your chances of getting published.
Read more: 5 Ways to Effectively Localize Crypto Marketing in Indonesia
5. Tie Your Project to Indonesia’s Crypto Trends
Indonesian media favors crypto projects tackling key trends like financial inclusion, remittances, gaming, and sustainability. With 66% of Indonesians unbanked and $10B+ in annual remittance inflows, solutions in these areas gain traction. Web3 gaming thrives through local partnerships, while sustainability-focused blockchain projects stand out. To boost media interest, align your narrative with these themes—make it relevant, and you’ll get noticed.
6. Leverage Crypto Influencers & Communities
In Indonesia, crypto influencers and online communities shape the conversation more than traditional media, especially among traders and Web3 enthusiasts. Instead of relying on business publications, many retail investors turn to Twitter/X, YouTube, and Telegram groups for market insights.
However, this audience is highly skeptical of obvious paid promotions. Simply running ads won’t cut it—projects that push direct advertising without genuine engagement often get ignored. To build trust and credibility, you need to be part of the conversation. Engage in discussions, contribute valuable insights, and provide educational content that resonates with the community.
7. Be Consistent with Your Media Strategy
Successful projects in Indonesia build an ongoing media presence rather than relying on single announcements. A strong content strategy that includes regular updates, partnerships, and local engagement keeps your project in the news cycle. Media relationships also require ongoing maintenance. Staying engaged with journalists, industry influencers, and crypto communities ensures that when you have news, you already have a network ready to amplify it.
Get Your Crypto Project Published in Indonesia
Getting media coverage in Indonesia isn’t about mass-emailing press releases. It requires understanding regulations, targeting the right media, building journalist relationships, and aligning your project with local trends. Influencers and communities also play a major role in shaping crypto narratives, making them essential for visibility.
📢 Want guaranteed media coverage? ICN handles everything—from press releases to journalist connections. Book a call now.
